The CEO Story magazine features Ascribe Healthcare - The Dynamic Healthcare Company during COVID 19.
Ascribe Healthcare Solutions: Proposing exemplary outsourcing services to a diverse clientele
Today, numerous healthcare organizations are converging towards healthcare BPO industry to step the things up for the better business conduction. BPOs help the companies to manage the day to day activities alongside lowering the cost and increasing the efficiency. Outsourcing facilities such as medical coding and billing allows the healthcare providers to put their sole attention on treating patients only. There are several service providers in this domain but only a few offer credible services to their clients. Ascribe Healthcare Solutions is one such healthcare BPO service provider that has pioneered the domain by proffering the exemplary outsourcing services to its diverse client base.
An overlay of the Company
Ascribe Healthcare Solutions provides business process outsourcing services to healthcare providers, medical billing companies, and revenue cycle software companies in the United States, Middle-East Asia and Australia. Intending to improve and enhance the revenue collection for the healthcare company, they offer end to end revenue cycle management services. Their business operations involve with front end functions like patient appointment schedules, verifications and registrations to middle-end functions like medical coding, charge entry and claim transmission and providing back end functions like payment posting, AR follow- up and denial management.
Team Ascribe assists the clients to cultivate growth through the knowledge and sheer commitment of their revenue cycle workforce, global delivery model, technology and operational excellence.
Alongside delivering the IT-enabled services to healthcare providers, they also offer Medico-legal services like medical record review and summarization to attorneys.
What makes them stand out of the crowd?
Ascribe focuses on delivering high quality work irrespective of the project size. The adroit team is trained to focus on quality with high attention to detail on every transaction that they work upon. The team members have over 10 to 15 years of in-depth knowledge and experience in the medical coding and billing segment.
Today, many attorneys are functioning upon medical cases that require a variety of litigation support services to comprehend the medical history of the case. For this, they seek expertise from medical coders and doctors to summarize the history of the relevant case. The team members with the offshore expertise in developing medical record summaries, flair clinical backgrounds and medical coding certified coders develop hyperlinked summaries to help the attorneys to get a better understanding of the case. Their dedicated workforce offers medical coding training and certification programs to equip people with a thriving career in the healthcare business. They are putting forth multi- medical specialties coding billing for the clients and training possibilities for the aspiring medical coders, owing to their expertise in the domain. The Company values and empathizes with its employees in regard to any situation. It bestows employees with monetary support in terms of electricity and internet charges. The employees are given the flexibility to toss the suitable suggestion for the betterment of the Organization. Their suggestions are valued and are instantly implemented if resonate with the other team members.
Battling the global pandemic
The Coronavirus pandemic has paralysed the world and brought it on its knee. Amid the reigning chaos, many business ventures performed outstandingly by foreseeing the future earlier only. As the business of the Company operates in the geography of the Middle East, the Management sensed the effect of the pandemic on business in early February 2020. To ensure the continuity of the operations they pre-planned the work from home business model prior to the announcement of the lockdown. Team Ascribe stood steadfastly to combat the virus. Definitely, they were hit by the brunt of the pandemic- induced hitches, including unforeseen shutdown. But, the unyielding attitude of the team members under the auspices of the Founder, Jaisheela Padmanabhan, allowed them to diversify the offerings to tap on the bankable sectors that helped them keep their head above the water.
To alleviate the risks and survive the economic slowdown extended across the globe, they adapted to a new set of rules and mindful strategies. They monitored the expenses closely against the revenue status and conducted a proper assessment of fixed and variable expenses as well as actual revenues.
The core philosophy that has been infused in the ecosystem of the Company is the transparency towards the clients. The team members ensure to communicate with the clients to get a glimpse of the perception of the kind of solutions they aspire for.
A glance at the light bulb moment
The Founder and CEO, Jaisheela Padmanabhan shares how she entered the business world to delve into the entrepreneurial space. In 2014, she lost her dream job that made her brainstorm the ideas to come up with a business venture that can utilize her Medical coding and Billing skillsets. She is a hard working person with high ethics which bestowed her the confidence to commence a business voyage on her own.The prior work experiences motivated her to surpass the reality of being an employee and emerge out as an admirable leader.
According to the CEO, this business venture is the very first generation entrepreneurship in her family. Hailing from a humble background of education, she was the very first female graduate. In spite of the lack of guidance on the business conduction strategies, she proved her fortes by making this entrepreneurship a well-recognized name in the business world.
Achievements to boast off
Ascribe has efficiently carved a niche for itself in the relevant domain. It has ensured to bag the ‘10 Most Promising Medical Coding and Billing Service Providers’ awards by Silicon India Magazine. It has also been bestowed with title of ‘Core Value Driven Company’ by Silicon India Magazine. Alongside this, it has also bagged ‘Fastest Growing Indian Company 2019 excellence’ award by International Achievers Summit and Awards, Dubai.
The CEO, Jaisheela Padmanabhan has also received ‘India’s Top 30 Businesswomen 2020’ by ‘The CEO Magazine’. She has also received ‘Young Promising Entrepreneur in 2018’ by MA FOI Foundation. Yet another award attained by the exemplary businesswoman is ‘Mentee- start-up entrepreneur GES (Global Entrepreneur Summit) in 2017’ by the US Consulate and the Indian government- an event addressed by Prime Minister of India and Ivanka Trump. The dynamic CEO has also received ‘Emerging Entrepreneur of the Year 2016-2017- World Leadership Federation’, in Middle-East Asia Leadership Summit, Dubai.
Reproduced from The CEO Story Magazine September 2020 issue.
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